The advancement of AI in Brazil requires the protection of personal data and the mitigation of legal and reputational risks.
By Luana Marachini
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Legale Overseas, no. 951.
With the growing use of Artificial Intelligence, companies in Brazil must ensure that the processing of personal data complies with the Brazilian Data Protection Law (LGPD), the Brazilian Internet Civil Framework, and other applicable regulations. This measure aims to prevent sanctions and protect the privacy of data subjects, in light of the increasing number of automated solutions handling sensitive information.
Bill 2,338/2023, currently under consideration in the Chamber of Deputies, establishes strict liability, requiring only proof of causation in cases of harm to data subjects. The proposal aligns with the European AI Act (Regulation EU 2024/1689) and the General Data Protection Regulation (GDPR), reinforcing convergence between national and international standards.
While the improper use of AI tools can lead to information leaks, flawed automated decisions, and reputational damage, the technology also offers strategic benefits, such as process optimization, predictive analytics, and service personalization. Companies that balance innovation and compliance gain a competitive advantage in an increasingly digital and regulated environment.
The adoption of AI depends on best practices, including periodic algorithm audits, review of contracts and terms of use, internal training on data protection, and clear user consent policies.
Vaz de Almeida Advogados combines expertise in data protection with practical experience in the safe implementation of Artificial Intelligence, supporting companies in reducing legal risks and safeguarding their reputations.
Translation Disclaimer
This document was originally drafted in Portuguese and subsequently translated into English using artificial intelligence (AI).
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